I’m sure you’ve heard the saying, “Make your mess your message.”

I wholeheartedly agree that

your personal story is the most powerful narrative you can share.

Your ability to overcome an obstacle and

the path you took can inspire others and

motivate them to take action,

whether it’s working with you or purchasing your product.

 

However, there’s a trapdoor I need to warn you about!

Some individuals come to me with their stories,

and they get stuck in the “mess” for far too long.

With poor results for their business.

 

For instance,

a coach for women recovering from abuse spends 60% of her message (pitch)

on her own painful experiences and only 40%

on her recovery and personal success.

When the ratio is skewed more towards the pain,

people are less likely to buy from her.

They may identify with her pain,

but the image of a better life is not as compelling as

the pain they already recognize.

This might attract followers initially, but

people are more likely to invest in change

when the personal story in the pitch focuses

on the positive outcomes.

80 percent on the win! 20 percent on the pain.

This strategy works for all services and products that transform

someone’s life,

whether it’s in significant ways or small.

(life coaching, or a kitchen chopping gadget)

 

This fine-tuning is tough to see when you are the teller of the story!

If you wonder why people aren’t clicking “buy”

Reach out for a free consult. I’ll share one tip that might make all the difference