Being interviewed on podcasts and TV is a wonderful way to leverage your message to reach new audiences!
And yet,

There can be a fear associated with being a guest, and that usually sounds something like:
“What if I forget a point?”
“What if I don’t know an answer?”

Rather than allowing concerns like this keep you from utilizing this awesome source of brand awareness, let me offer you a simple way to feel a bit more “in control” in an interview situation.

I always send Suggested Questions along with my bio and headshot once I am booked on a show.
I do this even if
They do not ask for them.
I send them politely saying, they are only “Suggested”
And “I know how busy the host is,
The questions might be of some help to them.”

I’ve found, 90% of the time,
They use them.

Preparing questions helps you:
When your questions come back at you,
You know the answer!

It helps the host and producer of the show:
Less time spent on preparation, and
When the questions are well written 
They look good because the flow is easy.

How do you create these questions?

It’s surprisingly simple!
Reverse engineer them.

First, what are 5 things you want this audience to be aware of?
(ASK the host or producer about the audience, and watch or listen to the show!)

  • What is the problem that is costing them time, money or sanity?
  • Your radical idea.  (What makes you different in your approach to this problem?)
  • A story of overcoming the problem. (Your personal story or one of a client)
  • Two things someone can do right now (easy) to help alleviate the problem.
  • Your CTA (Call To Action)

Now, reverse engineer, or rewrite the statement above into a short question that flows easily off the tongue and sounds conversational.

For example the corresponding questions that you forward might look like this if you were a psychologist/ author:

  • “Ms  Jones, it seems there is a radical increase in stress in the workplace since the pandemic, what do you attribute this to?”
  • “You have a very different approach to this mental health issue that you write about in your book, how did you develop this technique?”
  • “I understand losing your father at a young age set you up in a way to develop a unique approach to stress of this type.  Can you tell us about that?”
  • “What are some things that someone dealing with this issue can do today that will ease stress?”
  • “If someone wants to learn more about this and connect with you how do they do that?”

This creates a win-win-win!  Ease for the host, a feeling of comfort and confidence for you and you will deliver information to serve the audience.

If you need help clarifying questions like this, respond here!
I’m here